Pinterest has announced this past week that they would begin adding in paid “pins” to their repertoire. Like many other social media platforms, Pinterest will be adding paid advertisements in order to support their site. On 9/20/2013, I received the e-mail posted below to warn me of the new addition. Check it out:
Here are my thoughts; first, I’m glad that Ben Silbermann took the time to write this e-mail and send it to Pinterest users. It’s really refreshing to get a warning beforehand, unlike some other botched efforts by other companies. I also appreciate that there is an understanding that users are not always thrilled about advertisements, so I welcome the fact that they are working to make it something that will not be a nuisance to users.
In this action alone, I’m confident that the paid advertisements on Pinterest will not become overbearing, and might even be useful. Who knew a simple e-mail can make such a difference in approaching consumers?! Plus, using his family, Ben gives users something that they can relate with. I honestly have to say, kudos for approaching advertising in an honest and respectful way. Hopefully, I will be impressed with the use, we will see!
Have you seen paid pins on Pinterest yet? What do you think? Leave comments below!